When I look back, my career has been shaped by curiosity and by spending time close to real operational problems. I started out in technical and solution oriented roles, which taught me early on that technology only matters if it actually helps people make better decisions.
Over the past decade, I’ve worked mainly in maritime and industrial technology, building and scaling SaaS businesses across Europe, Asia, and globally. I’ve spent a lot of time with shipowners, operators, and charterers, in offices and a couple of times I was lucky to get on board vessels, and those conversations have strongly shaped how I think about trust, adoption, and long term value.
What ultimately led me to Wayfinder was a gut feeling as much as experience. This felt like a product built by people who genuinely understand the ocean and maritime operations, not just data and dashboards.
For me it was the combination of mission, product depth, and people. Sofar is working on problems that are very real for the industry, like safety at sea, operational uncertainty, and the growing pressure to operate more efficiently and sustainably.
One thing that really stood out is that Sofar has its own proprietary weather and ocean data through the global Spotter network. That is a huge advantage compared to most players in this space who rely mainly on third party or heavily modeled data. Having real, physical measurements from the ocean creates a level of trust and accuracy that directly impacts decision making.
What I’m most excited to build is a Wayfinder business that customers truly rely on. Something that becomes part of their daily workflow and decision process, rather than just another tool.
My focus will be on growing Wayfinder’s commercial footprint and real world impact. That includes shaping the go to market strategy, building strong customer and partner relationships, and feeding customer insights back into the product.
Success for me is when Wayfinder becomes a natural default when route decisions are made, whether that’s on board, in operations, or on the commercial side. It matters because better routing decisions reduce risk, improve safety, save fuel, and help companies deal with increasing regulatory and environmental pressure.
My role is about making sure Sofar’s science and data translate into clear, tangible value for customers.
The biggest challenge I see today is uncertainty. Weather volatility is increasing, fuel prices fluctuate, emissions regulations are tightening, and commercial pressure remains high.
I’ve seen teams forced to make high impact decisions based on fragmented information and different assumptions across tools and stakeholders. That creates friction, stress, and risk.
Wayfinder can help most by providing a shared, trusted foundation for decision making. By combining high quality proprietary weather observations from Spotters with routing intelligence, it gives teams confidence in their choices and the ability to explain and defend those decisions afterward.
I see strong opportunities in deeper adoption with owners and operators, where Wayfinder becomes embedded into daily operations. I also see growing demand from chartering and commercial teams where routing decisions increasingly affect contracts, emissions reporting, and financial outcomes.
Partnerships will also be key. Integrating Wayfinder more tightly into the broader maritime technology ecosystem can make it part of an end to end operational workflow.
What excites me most is that the need for trusted, actionable intelligence at sea is only increasing. With Sofar’s unique data foundation and Wayfinder’s focus on decision making, we have a real opportunity to set a new standard in this space.
Have questions about Wayfinder or explore how it fits your operations?
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